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Programme profile
Digital Marketing
Grow audiences and sales online
Beginner to Intermediate 2-3 months In-person & online
Overview
Course overview
A practical marketing programme covering content, social media, search, paid advertising, email and analytics, applied to real businesses and campaigns.
Outcomes
What you will achieve
- Build a complete digital marketing plan
- Run social, search and paid campaigns
- Write content and email that converts
- Measure results with analytics and improve them
Curriculum
What you will study
Module 1
Strategy & Audience
Positioning, audiences, offers and channels.
Module 2
Content & Social
Content calendars, formats and community growth.
Module 3
Search & Paid Ads
SEO basics, keywords and paid campaign setup.
Module 4
Analytics & Campaign
Tracking, reporting and launching a live campaign.